Minimal black and yellow marketing infographic featuring the text “AI Outreach. Real Results.” with key campaign metrics: 92 booked appointments, 40 minutes runtime, and a $4.6M generated pipeline, alongside Earlibird.ai branding.

92 booked appointments. 40 minutes. $4.6M pipeline.

July 09, 20261 min read

92 booked appointments. 40 minutes. $4.6M pipeline.


The challenge

  • 2,000 prior franchise enquiries sitting dormant in the CRM

  • Manual outreach was inconsistent - no cadence, no measurable result

  • Email and SMS broadcasts produced flat opens and near-zero bookings

What we built

Outbound voice caller

  • Day 1 - double-dial morning

  • Day 2 - double-dial afternoon

  • Day 3 - SMS fallback

24/7 inbound handling

Every callback answered, day or night, no voicemail tag

Self-scheduling AI

Books itself back in when a prospect says "try me next week"

The result

  • 92 appointments booked direct to sales calendar - in 40 minutes

  • 25 overflow leads - calendar full, handed to client's team

  • 340 future opportunities tagged for 3-12 month follow-up

  • 711 contacts cleaned from pipeline (no longer interested)

  • $4.6M pipeline value - conservative lower bound (92 × $50K per franchise sale)

Ongoing

The system now drives 80% of all sales bookings for the franchise, run on a 1–2 month cadence.

"Holy crap, that works." - Client, after first campaign run


If you're sitting on a database of past enquiries you're not working at scale, this is the system.

earlibird.ai/schedule-ai-review-call


Earlibird AI

Earlibird AI

Earlibird AI is an Australian-based AI automation and consulting company specializing in AI phone systems and AI sales automation that help businesses increase lead conversion, qualify prospects, and book more appointments automatically. Beyond implementation, we provide AI education and strategic advisory to help business owners understand, adopt, and scale AI responsibly. Our AI-powered voice and messaging infrastructure is designed to improve response speed, follow-up consistency, and revenue performance - helping established businesses reduce missed opportunities and build a stronger, more reliable revenue system.

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