Call Our AI: 1300 542 635
114 Moves Booked After Hours - When No One Was There To Answer The Phone
3 min read
TL;DR
A Western Australia-based removalist company. Their team is on the road all day, and the office closes at 5pm - but callers don't stop calling. Earlibird deployed an after-hours AI receptionist that picks up every call when the office is closed and on weekends.
Across 1,092 after-hours calls, the AI booked 114 real moves worth approximately $176,000 in revenue - jobs that would have otherwise gone to voicemail. Not just appointments, but fully qualified jobs with pricing approved and created in their job management system. It also captured details from 73 interested callers for next-morning follow-up, and handled 150+ customer support calls without any human involvement.
AFTER-HOURS PERFORMANCE · OCT 2025 – JUL 2026
1,092
AFTER-HOURS
CALLS HANDLED
114
MOVES
BOOKED
~$176K
IN BOOKED
REVENUE
Real performance data from 9 months of live operation.
The problem
This removalist's office closes at 5pm. But moving is urgent - when someone decides to call a removalist, they want a quote now. They're comparing two or three companies. The one that picks up wins the job. The ones that go to voicemail get forgotten.
The data tells the story: the busiest calling period is between 6pm and 8pm - people finishing work, sitting down at the kitchen table, and calling about their move. And weekends are massive - Saturday alone generated 310 calls, because people decide to move on their day off and want to book immediately. High intent. Zero competition for attention. Before the AI, every one of those calls hit voicemail.
It wasn't just new sales enquiries being missed, either. Existing clients needed support after hours too - confirming move dates, rescheduling, checking arrival windows.
What the AI actually does
Earlibird deployed an AI voice receptionist that answers every call when the office is closed - evenings, weekends, and public holidays. But this isn't a simple answering service. The AI runs the entire workflow end-to-end:
Qualifies the move
Gathers every detail - pickup and delivery addresses, home size, access requirements, preferred dates, and any special items. The same conversation a human sales rep would have.
Provides a price estimate
Based on the details gathered, the AI gives the caller a pricing guide. Only when the caller approves the price and says "yes, let's do it" does it proceed to book.
Creates the job in ServiceM8
The confirmed move is created as a real job in the company's job management software (ServiceM8), assigned to the correct truck and crew.
Updates HubSpot CRM
The AI creates or updates the contact record in HubSpot with all information filled in, a full call summary, a deal opened, and a task for the salesperson to review and confirm everything is correct.
For enquiries that need a custom quote or want to speak to the team, the AI captures every detail and schedules a callback for the next business day - so the team has everything they need to close the deal in the morning.
It also handles customer support
Existing clients calling about appointment confirmations, rescheduling, or questions get handled too - no human needed for routine support. One AI does both jobs, around the clock.
The results
The headline number: 114 real moves booked that would have gone to voicemail. Not just calendar appointments - fully qualified jobs with pricing approved, created in ServiceM8, and synced to HubSpot with a complete call summary.
~$176,000 in booked revenue
Those 114 AI-booked moves represent approximately $176,000 in revenue that would have gone to a competitor's voicemail - all captured after hours, without a single human involved.
Beyond bookings, the AI captured contact details and full enquiry information from 73 additional interested callers -people who needed a custom quote or wanted to speak to the team. Those details were waiting in the inbox for the team to follow up the next morning, instead of disappearing into a missed call log.
19.4%
Sales enquiry → booking rate
Nearly 1 in 5 sales enquiries converted to a fully booked move - qualified, priced, and created in the system - all without a human touching the call.
87.3%
Continued after AI disclosure
The AI identifies itself upfront and asks if the caller is comfortable. Nearly 9 in 10 were happy to keep talking and get the job done.
3.3 min
Avg call - booked in under 4 minutes
Long enough to qualify the move, give a price, and get commitment. Short enough that it never drags. Callers go from "hello" to "booked" in one quick call.
6-8pm
Peak calling window
The busiest hours are right after work - people sit down at the kitchen table and start calling. Saturdays are even bigger, with 310 calls from people planning their move on their day off.
Why it works
After-hours callers are high-intent. They're not browsing - they're ready to book. The AI catches them at the exact moment of intent, when competitors' phones are going to voicemail.
Weekends are the biggest opportunity. 310 calls on Saturdays alone - people decide to move on their day off and call immediately. If nobody picks up, they move to the next company.
People don't mind talking to AI - as long as it gets the job done. The AI identifies itself upfront and asks for permission to continue. 87.3% of callers said yes and stayed on the line. The average call is 3.3 minutes - long enough to gather every detail and confirm a booking, short enough that it never feels tedious. Callers go from "hello" to a move booked in under four minutes.
"Every removalist, tradesperson, and service business leaving their phone unanswered after 5pm is losing their best leads to whoever picks up first."
Stop missing after-hours calls.
See how an AI receptionist could work for your business -
backed by data from 171,688+ real conversations.
Earlibird AI
AI systems for revenue growth and operational efficiency.
Call Our AI: 1300 542 635
Copyright 2026. Earlibird - AI Made Simple. All Rights Reserved.